Master the Art of Storytelling
Transform your leadership, sales, and marketing through authentic human connection in the age of data.
How Rob Serves You
Speaking, training, and coaching designed to grow your people and transform your business
Keynote Speaking
Customized presentations on leadership, sales, communication, and connection. Rob conducts pre-event briefings to ensure his message aligns perfectly with your organization's vision and goals.
Story Seekers© Workshops
Interactive workshops for Sales, Marketing, Leadership, and Talent Acquisition teams. Master the science of influence through emotional connection and compelling storytelling.
Leadership Coaching
John Maxwell Certified one-on-one and group training for executives and teams. Develop the leaders who will grow your business through proven methodologies.
The SURF™ Method
Licensed Trainer & Coach in Mindworx's Proven Sales Optimization System
We pinpoint what's holding back your sales. Our proprietary 4-step SURF™ method refines your process, communication, and strategy, backed by years of industry-specific optimization expertise.
Set Behavioral Goals
Establish clear objectives for telling your story and how you listen and engage with your customers. Define the behavioral outcomes that create meaningful connections and drive results.
Uncover the Barriers
Identify the psychological barriers your potential customers have that prevent them from wanting to learn more and buying your product or service.
Remove the Barriers
Understand your customers' apprehensions and through story, eliminate those barriers that stand between them and the solutions they need.
Focus on Motivations
Through listening to your customers and prospects, focus on their motivations in life and business to effectively communicate that you've listened and are the right person to work with.
Why Storytelling Matters
The science behind storytelling as the most powerful influence tool in business
Emotion
Our brains believe we are part of the stories we hear, creating powerful emotional connections that drive action.
Attention
Stories trigger Oxytocin and Cortisol release, creating chemical engagement that demands attention and focus.
Belief
Create beliefs for your audience by showing them how you came to believe the same thing through story.
Memorability
Stories are remembered up to 22 times better than facts alone, ensuring your message sticks.
Rob in Action
Engaging audiences and transforming teams through the power of story
What Audiences Say
Hear directly from participants about Rob's impact on their teams
The Stenberg Approach
Your desire is to grow your company by growing your people. But how do you do that? Putting that puzzle together is what drives Stenberg & Associates.
You want your salespeople to fill their pipelines and achieve greater success. You want to develop your leaders so your company continues gaining in the marketplace. That is what we want for you.
We provide you and your team with the right tools to gain trust and rapport quickly with potential clients. We help you create stories that will move strategies ahead with buy-in from the rest of your team.
The Philosophy That Sets Us Apart
Your messaging should not be about what you have done for your customers, but what your customers have done for themselves using your product and service.
We work with companies and people that want to stay human in this era of big data and Zoom meetings. You know where you are and where you want to be. The question is, how do you cross that chasm? That's what we can work on together.
Who Rob Serves
Tailored solutions for every level of your organization
CEO's & Senior Executives
Finding, building and sharing compelling company foundation, vision and strategy stories for gaining buy-in with employees, customers, stakeholders, sponsors and donors.
CMO's & Marketing Managers
Finding, building and sharing stories for strategic messaging. Convert sales and marketing language into the language of the customer (voice of the customer).
Sales Managers & Salespeople
Finding, building and sharing "peer stories" to initiate buy cycles with prospects. Establishing trust and driving meaningful conversations.
HR Recruiters & Talent Acquisition
Finding, building and sharing company stories for creating a sustainable talent pipeline. Attract top talent through authentic storytelling.
Trusted by Leading Organizations
Rob has worked with companies of all sizes to transform their teams
My Story
Getting into sales out of necessity over 25 years ago meant that I had to learn the way of "hard knocks." No real training, just go out and sell because only the ones who produce are going to have a job tomorrow. Scary stuff. Made a ton of mistakes. Got knocked down. Got back up. Repeat. Sound familiar?
There is a better way — one that can help you and your staff increase the bottom line and achieve greater success.
I am an International Speaker, Trainer and Coach focusing on the professional development of executives and sales professionals who are looking to grow their companies by growing their people. I teach storytelling as an influence strategy to business executives, salespeople and job seekers, and teach leadership skills through one-on-one and group training.
I work with companies and people that want to stay human in this era of big data and Zoom meetings. I teach the science of influence through emotional connection and the power of story.
Selling with Stories
Your Journey to Influence, Connection, and Trust
Foreword by NY Times bestselling author Mike Bosworth
Stories Build Trust. And Trust Wins.
Great salespeople don't just present facts—they make people feel. They move prospects from uncertainty to confidence, hesitation to action, and hearing a pitch to believing in a partnership. Slides and figures may explain—but they rarely inspire. What drives influence, trust, and results is far more powerful: stories.
Selling with Stories: Your Journey to Influence, Connection, and Trust shows you how. Drawing on nearly seven decades of combined sales and leadership experience, Anurag Kumar and Rob Stenberg reveal the timeless art of business storytelling. Learn to transform influence into connection, connection into trust, and trust into results.
Inside, you'll discover how to:
- Open doors with empathy and emotional intelligence
- Turn complications into catalysts for change
- Create turning points that inspire clarity and action
- Deliver resolutions that build confidence
- Listen so deeply clients feel heard, understood, and ready to trust
More than a sales guide, this book shows you how to create stories your customers will never forget—stories that open hearts, build trust, and drive action.
Featured Content
Watch Rob's latest insights and training content
Video Content Coming Soon
Additional training videos and content will be added here.
Ready to Transform Your Team?
Let's work together to grow your people and grow your business through the power of storytelling.
Book Rob